IndieAustin: Tito’s Handmade Vodka

Tito’s Handmade Vodka is the creation of former geophysicist, Tito Beveridge (yes, that is his real name). After earning his degree at UT Austin, Tito’s career path took him from running heli-portable dynamite seismic crews in South America to mortgage brokering back here in Texas. Somewhere along the way, he started infusing vodka with ingredients like habaneros to give to friends. One night, at a party, a stranger approached him, “Hey, you’re the vodka guy!” Still selling mortgages, he quickly corrected the man with, “No, I’m the mortgage guy,” but that got him thinking…

Inspired, and during a time of self-reflection, Tito drew a line down a sheet of paper, listed his skills and passions, and looked for overlap. Soon enough, he set out to distill vodka. On a plot of land outside Austin, he built a one-room shack and started building stills based on photos of old moonshiners and prohibition-era busts. He toyed with the still and the recipe until the result was “a vodka so smooth you could drink it straight.”

Then he hit a wall.

Tito tried to get some financing, but investors turned him down, convinced he would fail. The State of Texas had never been home to a legal distillery, after all. So, with a mix of savings and 19 credit cards (on which he racked up about $88,000), he funded himself.

Hunched over books of code, he soon discovered nothing in the law prevented him from starting a vodka operation. He convinced the state to let him incorporate and obtained the first legal distilling permit in Texas, selling his first case in 1997. For years, he spent most days alone in the shack, distilling, hand-filling, and labeling every bottle.

During those early days, Tito started donating product to local nonprofit fundraising events. He would show up with a case, pour drinks, and serve them with a simple request: “If you like it, tell 20 of your closest friends.” Over the years, this small, localized gesture evolved into a nationwide movement as the company grew, empowering employees, customers, and fans to make a difference in their communities through the Love, Tito’s and Vodka for Dog People programs.

With a goal to turn spirits into love and goodness by joining forces with nonprofits across the country, Tito’s works to give back in meaningful ways. One of their latest projects is a new Love, Tito’s retail space downtown at 215 Lavaca Street. 100% of net proceeds of whatever you purchase – a new collar for your four-legged friend, a Tito’s tee, some branded barware — go to the nonprofits they support.

While you can’t enjoy a Tito’s there due to Texas liquor laws, the store has a bar finder listing local spots that serve up Tito’s cocktails, brand new merchandise, a doggy photo booth, and more.

AIBA Fall Cruise (Thu, October 11, 2018)

AIBA Fall Cruise (Thu, October 11, 2018)

Enjoy a fabulous time on one of Austin’s most beautiful treasures with a cruise on the lake. Capital Cruises takes us on their double decker for a cruise with food, friends, music and drink. And it’s all free for AIBA members and prospective members! The...

AIBA Fall Cruise (Thu, October 11, 2018)

Enjoy a fabulous time on one of Austin’s most beautiful treasures with a cruise on the lake. Capital Cruises takes us on their double decker for a cruise with food, friends, music and drink. And it’s all free for AIBA members and prospective members! The boat opens at 5:30 and we leave the dock at 6:15 sharp. If a beautiful crusie up and down Lady Bird lake isn’t enough for you, how about pizza from Conan’s Pizza, and a very special Blue Dillo cocktail made with Tito’s Handmade Vodka? Don’t miss out!

This cruise is sponsored by Austin Energy. Austin Energy has some remarkable conservation programs for business. Contact Austin Energy at conservation@austinenergy.com for a free energy assessment or to find out about rebates for installing energy efficient equipment.

The Austin Energy Commercial Rebate program wants to help your business save money and energy and lower your utility bills. Whether you have a retrofit or new construction project, our generous rebates and incentives for lighting, heating and cooling, roof insulation, window treatments, reflective roofs and more can reduce your costs considerably. The Commercial Rebate program also features a Small Business Rebate program providing a 30 percent bonus on our standard Commercial rebates to small businesses and all non profits and houses of worship. You can also take advantage of the special lighting offering with the Small Business Rebate Program covering up to 80 percent of the cost of installing new energy efficient lighting in your business!  Along with these rebates and incentives, our Commercial Rebate program has a staff of dedicated professionals who will help you at every step of your energy efficiency project. Learn more today at austinenergy.com/go/commercial.

Free for AIBA members and prospective members. Parking is available in the Hyatt parking garage for $4.00 per hour. Valet parking is available at the Hyatt for $15.00. 


Source: Events

Armadillo Awards 2018

The 5th Annual Armadillo Awards were a huge success! Thank you Austin! More than 1,000 nominations, almost 30,000 votes, 35 finalists, 7 armadillo recipients and three Hall of Fame inductees lead to a fantastic evening. This year was truly a gathering of the tribe...
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