Happy New Year! As we close 2017 and look forward to 2018, AIBA is focused on ways we can bring more business in your doors, programs that educate the public on the values of shopping locally and becoming an even stronger organization for our members.
We begin the new year with a new marketing campaign: LOCALIZEIt! You may have already seen billboards throughout Austin with this slogan on them. These billboards are generously donated by Regan Outdoor Advertising. (If you’re thinking of using billboards to promote your business, go to the company that supports AIBA and you!). But this campaign goes much farther than billboards. Look for it in social media, print and broadcast. No matter what you’re purchasing—LOCALIZEIt!
While we’re getting customers to LOCALIZEIt!, we’re asking you to do the same. So what about you, local business owner? Now that you see the value in your customers shopping locally, do you? Where do you buy all the goods and services needed for your business? Granted, you can’t buy everything locally but you can shift as much as possible to your fellow local businesses.