The Power of Local Returns

We are so excited to present the 2020 Power of Local, a half-day workshop for local business. The Power of Local is a half-day event to connect with others, learn how to build your business using the power of local and come together as a community to share ideas. Local business contributes to and defines our local culture. But what is the best way to embrace this as a tool for your business? Find out at this workshop! It’s fun. It’s informative. It’s beneficial to you and your business.

When: February 20, 9am to 1pm
Location:  ACC Eastview Campus, Room 8500
Cost: $49
 (includes all day admission, coffee and pastries and lunch from local restaurants)
RSVP
The day consists of two presentations, one workshop and a luncheon featuring keynote speaker Derek Peebles, Director of the American Independent Business Alliance. Short breaks will follow each session to allow attendees to speak to the presenters individually.

9:00  Welcome

9:15  Community Conversation: The Power of Leadership with Bobby Jenkins, ABC Home & Commercial
The power of local is the power of roots, relationships and a real commitment to the community. This is one family’s story of engaging employees and the community through leadership and building a company that is an inspiration to all.

10:00  Community Conversation: The Power of Good
What are the benefits of engaging in social good? It helps the community but how does it help your business? Customers are increasingly making purchasing choices not just on your products, services and prices but on what you support. Can your support of causes you believe in boost your business? Panel discussion of four local businesses who practice the power of good. Panel Speakers: Kendall Antonelli, President and Co-Founder, Antonelli’s Cheese Shop, Hill Abell, Co-Founder, Bicycle Sport Shop, Karen Kovalovich, Ownership & Outreach Coordinator, Wheatsville Food Coop, Erin Portman, Co-Founder, Birds Barbershop and Verb Products.

10:45  Community Conversation: The Power of Connection
The most important thing for you and your business is connectivity, both with the local community and with customers and clients. As a group, we will enter into a fun moderated connectivity event based on HAVE•NEED•WANT. What do you have to offer other businesses in attendance? What does your business need that others can provide? What connections do you want to make atThe Power of Local? Moderator: Rebecca Melancon, Executive Director, Austin Independent Business Alliance


11:30  Lunch

Attendees will enjoy a buffet lunch from Wheatsville Co-opPasta & Co and Pok-e-Jo’s.

12:00  Lunch and Keynote Address
Derek Peebles, Director of the American Independent Business Alliance. As the new director of AMIBA, Derek is charting a new course for the Buy Local Movement in America. He is also the founder of Neighborhood Grow, an organization that leverages social capital, private capital, and technical expertise for sustainable neighborhood development and increased civic participation. Until accepting his current position at AMIBA, Derek was director of the Economics of Compassion Initiative, a step to support a sustainable and resilient economy for all citizens.

Sponsored by:

AIBA Membership Survey Results

AIBA conducted our annual membership survey in November and the results are in (read the entire survey here.) Thank you to everyone who took the time to take the survey. We take your answers seriously and use the survey to guide us in the coming year. We also have three award winners drawn from survey participants. Sisters & Brothers, Inc won an additional year of membership, Body Business won a membership upgrade and Texas Ponds & Water won a $50 Gift card to Moonshine Patio Bar & Grill. Congratulations to our winners but we must admit, AIBA is the real winner for having such great members who so generously gave us their time.

The survey proved amazing support for AIBA and all our activities. According to your answers, we are definitely on the right track in providing the resources you need. We appreciate the ‘kuddos’ and ‘good job’ responses. These make us feel fabulous (I secretly read them when I’m still working at 2am) but it’s the constructive criticism that makes us a better organization for you.

Highlights from the survey show that:
79% think that AIBA’s marketing members on social media is valuable (up from 58% last year).
69% have utilized other AIBA members for their business needs. Way to go buying local yourselves!
69% also said they had made valuable connections at an AIBA event and 67% think AIBA events are important or crucial. This shows members are really benefiting from the AIBA Community.
60% said their business has benefited from information received from AIBA (up from 52%b last year).
97% would recommend membership in AIBA to another business. Go ahead a recommend us!

And advocacy is important:
88% say AIBA’s Advocacy is important to crucial.
87% are satisfied with AIBA’s advocacy or want us be more Vocal for Local.
60% say our advocacy has benefited their business (up from 54% last year).
51% are dissatisfied with city council.
87% volunteered to be active in our new advocacy program.

There’s always room for improvement and members made the following suggestions:
Members want more promotion of services and B to B businesses. We’re on it.
Sometimes the sound could be better at restaurant events. We’re looking into obtaining a small portable sound system (any member who can help with this?)
You’re looking for more information on business regulations and local opportunities to grow your business. Watch for the new AIBA HUB coming soon where you’ll find all the latest info.
More events in North Austin—help us find great locations and we’re on it.

There is a wealth of information in the survey that we will be acting on throughout the year. Thank you respondents for all your guidance.

Local Biz Camp Nov. 20

Local Biz Camp is a half-day workshop that will help you grow you business or nonprofit with practical advice on market ing, tech tool management, and more. World-class speakers with real-world experience will share free and very low cost tips and strategies. It’ a fast-paced event with lots of helpful information you can put to good use right out of the gate.
Wednesday, Nov. 20TH, 12:30-4PM
Texas State SBDC
1555 University Blvd., Lecture Hall, Room 256
Round Rock, TX 78665
Tickets $40 AIBA Members use promo code AIBA to save $10

TOPICS WILL INCLUDE:
Getting Found Online
Mobile Marketing Tips
Hiring for Growth
Saving Time on Social
Improving Response
Best Ways To Scale
Sell More, Work Less
Low Cost Tools We Love
Grow Your Network
Increase Your Reach
Website Secrets for Sales

More Cities Pass Laws to Block Dollar Store Chains

Originally Published in ILSR Hometown Advantage
by Charlie Thaxton

Last March, Randall Woodfin, the mayor of Birmingham, Ala., presented the City Council with new data on food insecurity in the city. The numbers were stark: 69 percent of Birmingham residents live in a food desert, meaning they have to travel a mile or more to reach a grocery store selling fresh food. For the city’s low-income residents who depend on walking and public transit, that can make picking up groceries a long and arduous process.

Many residents end up shopping at dollar stores for food instead, the mayor reported. Although most dollar stores sell no fresh foods and offer only a narrow selection READ MORE.

AIBA Members: ACC Wants to do Business With You!

When I met with the Purchasing Department at Austin Community College, were excited to learn that the College is focusing on doing business with as many local businesses as possible! And they’ve worked to create a system that’s east to navigate, register and create sales for your business.

Think you’re too small for big college contracts? Think again. I was surprised to learn that purchases occur, not as an entire college, but by district and department. Think beyond reams of paper or janitorial supplies (but, yes, they need those too). Because ACC teaches so many practical classes, they need 100 spatulas for cooking classes and 50 wrenches for auto class. Volumes you can easily accommodate.

Austin Community College has created a new department called the ACC Small Business Development Program (SBDP) specifically for you. And that’s what makes this so exciting.

SBDP was established to encourage increased participation of small, local and emerging businesses in purchasing and contracting opportunities offered by the College. The SBDP is a race– and gender– neutral program that aims to ensure all segments of local businesses are provided the maximum practicable opportunity to participate in all purchasing and contracting opportunities.

ACC has developed an online vendor registration for all businesses that are interested in providing goods and services, professional services, non-professional services and construction services to the District. This list will also include certified Small Local Business Enterprise (SLBE) vendors.

To become a vendor with Austin Community College, you will need to register in the ACC management system by visiting www.austincc.edu/sbdpvendor and completing the registration process. Vendor registration is a two-step process, FIRST, create a profile in the nationwide diversity management system and SECOND, complete the ACC-specific vendor registration.

A Small Local Business Enterprise (SLBE) is defined as an independently owned firm that is not dominant in its industry, and that satisfies all requirements of being both a “Small Business Enterprise” and a “Local Business Enterprise.”

What are you waiting for? Register now. AIBA is excited to able to connect you with this great opportunity.

For more Information, contact:
Kelli Hollins, MS, MBA
Small Business Development Program Coordinator
kelli.hollins@austincc.edu
512-223-1039
www.austincc.edu

AIBA Member Showcase Videos Available

AIBA members can receive a free Facebook video. Just sign up! Once a week, AIBA shoots a short video promoting one of our members. It’s then posted on Facebook and made available to the member for their use. This only takes about 15 minutes. Did I mention that it’s free? I have openings beginning next week. Email Rebecca to reserve your’s.

The video can be a demonstration or instructional video up to five minutes or a quick pitch of what you can offer customers. We can do a walkthrough of your business or set up a stationary shoot. It’s up to you.

Check our Facebook page for the latest video of the Business Success Center.