Positive Small Business Saturday News for Small and Local Retailers

This past Saturday marked the 11th Annual Small Business Saturday hailed as one of the largest shopping days of the season. Results of the American Express 2020 Small Business Saturday Consumer Insights Survey show that there is great awareness of Small Business Saturday with 97% of shoppers understanding the positive impact they can make by shopping at small, local retailers. Additionally, 85% of these local fans report that they also encouraged friends and family to do follow their lead.

This awareness and positive impact are not limited to in-person shopping experiences; they also extend to online shopping. As the pandemic changed the retail landscape, one lasting change is that many small businesses pivoted to selling online or through social media platforms. Consumers seem to have appreciated the move with 56% of Small Business Saturday shoppers reporting they shopped online with a small business on the day, an increase from 43% the year before.

Campaigns to inspire consumers to recommend their favorite small and local businesses via social media work to amplify the impact shoppers can make. Results from the nationwide AMEX campaign have been encouraging, with more than half of respondents saying they supported a small business via social media either by recommending favorite or shopping at a newly discovered small business.

So, consumers know how important it is to shop local, know how valuable local businesses are to a vibrant local economy, and understand the importance of sharing their favs on social media. These are great strides in strengthening the amazing local economy we have here in Austin. We’ve still got our work cut out for us though – onward!

BizAid Orientation and Coaching Services from the Small Business Division

The City of Austin Small Business Division has many amazing programs to support small and local businesses as they start, grow and re-imagine themselves in Austin’s ever changing business landscape. Two of these programs are the BizAid Business Orientation and the Coaching Services Program. Both programs are beneficial to prospective and current small business owners. Whether you’ve been in business for 20 weeks or 20 years, the knowledge of city services, business plan development and goal reviews offered here are invaluable.

The BizAid Orientation is a group program next offered on December 2nd. This no-cost class provides a topical overview of either opening a new small business or re-evaluating an existing business as it grows and changes course. This later scenario is, of course, particularly relevant as we learn to live within the confines of the current global pandemic. Business owners will learn key questions to consider when developing your business and discover the resources needed to reach the next level.

In addition to this amazing class, the Small Business Division also offers confidential, no-cost, one on one coaching services. Businesses can access business plan review and development assistance, marketing plan review and business management technical assistance along with a financial readiness assessment. All provided by our amazing city!

Details and registration for the next BizAid Business Orientation on December 2nd are available here and coaching services can be accessed by contacting smallbiz@austintexas.gov. Both services are available for for-profit business located within the Austin city limits. For non-profit businesses or those located outside Austin city limits, coaching is limited to 6 hours.

Austin Public Health Moves to Stage 3 of Risk-Based Guidelines

Austin-Travis County Health Authority today announced that Austin and Travis County are moving into Stage 3 of the Risk-Based Guidelines. This news, less than two weeks after our move to Stage 4, comes as hospitalization numbers continue to improve across the Travis County area.

The decision to move to Stage 3 of the Risk-Based Guidelines is informed by officials monitoring several key indicators collected during the Delta variant surge, roughly between July and September, and include the seven-day moving average of new hospital admissions, the positivity rate, the “doubling time of new cases”, and the number of ICU and ventilator patients.  It is important to note that the data continues to show that almost all cases, hospitalizations, and deaths occur among those who are not fully vaccinated.

As it relates to business operations in Austin, Stage 3 recommendations include the following: 

  • Fully vaccinated individuals can participate in outdoor private gatherings and dine and shop without masking if allowed by the business. They can also participate in indoor private gatherings and travel with masking. Fully vaccinated high risk individuals should wear a mask when dining indoors. 
  • Partially vaccinated or unvaccinated individuals, can participate in indoor and outdoor private gatherings, dine, shop, and travel with masking. High risk individuals should avoid these activities if they are non-essential.

As a reminder, these Risk-Based Guidelines describe five distinct stages of risk for Austin and Travis County and DO NOT signal changes to local rules or regulations for businesses. As always, these are “guidelines and recommendations for individual actions and behaviors based on levels of risk of exposure in the community.” APH is sure to remind the public that “everyone should continue to follow any additional requirements put in place by local businesses, venues, and schools regardless of their vaccination status or stage.”

The City is still maintaining www.ATXrecovers.com For additional business guidance and recommendations to help prioritize the well-being of employees and customers.

Austin Public Health Moves to Stage 4 of Risk-Based Guidelines

Austin-Travis County Health Authority announced today that Austin Public Health (APH) is moving into Stage 4 of the Risk-Based Guidelines. We are still seeing high numbers of people in who require care in intensive care units (ICUs)  but the seven-day moving averages of new COVID-19 cases, hospital admissions and positivity rates are continuing to drop in the Austin area. The Health Authority has said that the credit for this good news goes to the “power of people working together”.

As it relates to business operations in Austin, Stage 4 recommendations include the following: 

•            Fully vaccinated individuals should wear a mask when participating in indoor gatherings, traveling, and dining or shopping, and should wear a mask for outdoor gatherings, if they are unable to socially distance.

•            Partially or unvaccinated individuals should avoid gatherings, travel, dining, and shopping unless essential. Wear a mask when conducting essential activities.

As a reminder, these Risk-Based Guidelines describe five distinct stages of risk for Austin and Travis County and DO NOT signal changes to local rules or regulations for businesses. As always, these are “guidelines and recommendations for individual actions and behaviors based on levels of risk of exposure in the community.” APH was sure to remind the public that “everyone should continue to follow any additional requirements put in place by local businesses, venues, and schools regardless of their vaccination status or stage.”

The City is still maintaining www.ATXrecovers.com For additional business guidance and recommendations to help prioritize the well-being of employees and customers.

Funding Resources for Small Business

Texas is known as a favorable climate for business based in part on our comparatively low tax burden (we know from surveys that it definitely does not feel low to most of you) and favorable regulatory environment. Surprisingly, costs for some of the basics business needs like real estate, energy, wages, and taxes are lower in Texas than in the rest of the country. In 2018, these costs were 2% below the national average! Austin has more than 54,000 businesses with less than 100 employees, as recorded in the 2019 census. This impressive count may be due in part to the amazing resources available to local businesses in Austin. As every business owner knows, funding is one of the most important pieces of a solid business plan. Except for the independently wealthy among us, we all need funding to start a new business or to grow an existing one. Below is a brief outline of some of the funding resources available to Austin businesses.

ACCION Texas is a financial support system for small businesses that advances racial, gender, and economic justice for all.  They are a nonprofit organization that provides credit to small businesses with at least 12 months in business, $50,000 or more in annual sales, owner of at least 20% of the business, owner at least 18 years or older.

Bank loans are obvious place to look for funding for a new business is to your bank. Some small local banks are more willing to work with new business owners and have non-traditional programs. Even with some banks working hard to support small business, it can still be very hard to qualify for bank loans.

BCL of Texas supports Texans to acquire wealth-building assets, such as home ownership and entrepreneurship, with the financial tools and education necessary to build personal net worth. They are a U.S. Treasury Certified Development Financial Institution (CDFI), a U.S. Small Business Administration Certified Development Corporation (CDC), and a HUD-certified housing counseling agency. They offer loans of $5,000 to $50,000 for small businesses.

Business Investment Growth, BiGAUSTIN is certified by the U.S. Department of Treasury as a Community Development Financial Institution (CDFI). They operate as a nonprofit providing training and loans to small businesses, especially minority- and women-owned businesses, in Central Texas. They lend up to $15,000 to start-ups and up to $50,000 for established businesses and have 1 – 6 year payback terms.

Capital CDC is a private, non-profit provider of small business financing throughout Texas, New Mexico, and Arkansas offering SBA 504 loans for fixed assets such as land or buildings. Additionally, they offer a Community Advantage Loan Program as a companion loan to assist small businesses in “under served” markets with the financing of working capital.

Family Business Loan Program is a public-private partnership between the City of Austin, HUD, and participating private lenders to offer low-interest loans to qualified small businesses that are expanding and creating jobs. They offer low interest rates, flexible repayment terms, and low equity requirements.

LiftFund provides credit and services to small businesses and entrepreneurs who do not have access to loans from commercial sources through direct capital including SBA microloans, SBA Community Advantage, SBA 504 Loans, EDA Loans in a 14-state footprint.

PeopleFund is a nonprofit organization, a U.S. Treasury certified Community Development Financial Institution (CDFI) and a SBA certified lender. Lends up to $250,000 to Texas businesses that do not qualify for bank loans and provide complimentary client business assistance and education.

Small Business Investment Company (SBIC) are privately owned and managed investment firms that use their own capital, plus funds borrowed at favorable rates with an SBA guarantee, to make venture capital investments in small businesses. They are licensed and regulated by the SBA.

Texas Venture Capital and Private Equity Directory provides investment firm profiles and financing frequently updated. This directory serves local entrepreneurs looking to raise capital, investors who wish to network with other investors and service providers who need a directory of investment firms.

U.S. Small Business Administration (SBA) operates a number of programs designed to assist small businesses access financing from lending institutions. You must go through the normal application process for an SBA loan. As a large government funding operation, they have many resources to offer.

Veteran Business Initiative is a public private partnership between the City of Austin in conjunction with the U.S. Department of Housing and Urban Development, which offers a low-interest rate loan and low borrower equity requirements to help create or expand a business. They offer low interest rates, flexible repayment terms, and low equity requirements.

Austin Enters Stage 4 COVID-19

Austin and Travis County have entered stage 4 of the Austin Public Health risk guidelines as Covid-19 case numbers and hospitalizations continue their recent rapid increase. This move comes just on the heels of the move to stage 3 a week ago. Officials are asking everyone to wear masks indoors, even if they’re partially or fully vaccinated.

These stage 4 guidelines include asking vaccinated residents to wear masks at private indoor gatherings and at outdoor gatherings if social distancing is not possible and masking while traveling, dining and shopping. Unvaccinated or partially vaccinated residents should avoid private indoor and outdoor gatherings, and travel, dine and shop only if it is essential (with masks).

Advice for protecting your employees and your customers can be found here from the City of Austin’s Covid-19 Economic Recovery site: https://www.austintexas.gov/economicrecovery.

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