A big thank you to our members who took the time to take the membership survey. Your comments, insights and opinions will guide us in the coming year.
We’re pleased to see that the vast majority of you think we’re doing a terrific job. That makes us feel great about the work that we do. Knowing we’re on the right track is important but it doesn’t make us better. Knowing where we fall short or what new ideas you want to see realized makes us a better organization. To everyone that offered constructive criticism or new ideas, thank you. After all, we’re here for you. When AIBA works for you, an apparently it does, it works for all of us.
You can read the entire survey including comments here: AIBA 2018 MEMBERSHIP SURVEY-SUMMARY. We’ve removed only the names and contact information to protect the privacy of members. Here are a few highlights:
98% would recommend membership in AIBA to other businesses. This is the strongest endorsement we could receive. Yes, please do recommend us and help us grow!
97% felt that our local business advocacy is important to absolutely essential.
75% of our members have engaged another member for their business needs. We not only talk the talk, we walk the walk!
68% of members said that our events are important to crucial.
36%, the single largest group, prefer to attend an event once a month. We often have two events each month to ensure that there’s something for everyone.
69% of our members have made valuable connections through an AIBA event. If you’ve never made it to one of our events, here’s the proof that you need to!
When asked about new plans, 70% want a members-only Facebook Group and 81% want a weekly deals promotion. We listened and will launch the Facebook group in January and the weekly deals promotion in the spring.
Of the various marketing methods that we use to market your business, IndieAustin and social media ranked at the top.
There were no surprises when asked about the obstacles facing your businesses. The top two were property tax increases and lease increases. These were closely followed by City of Austin regulations and finding employees.
61% said AIBA has benefited their business through the community of members. This was closely followed by 56% through our marketing and 54% through our advocacy.
We’re growing! 64% added staff this year and 59% intend to within the next 12 months.
73% said their revenue had grown in the last 12 months and 80% are anticipating growth in the next 12 months.
And we have winners of the drawing for three prizes. The Vortex Theater won a year membership in AIBA, End of an Ear won the membership upgrade and Slow North won the $50 Gift Card to Moonshine. Congratulations to all.
IndieAustin, AIBA’s membership magazine will be available at the end of November—just in time for the holiday shopping season. Pick up your copy at more than 300 premier locations throughout Austin and use it to shop local for the holidays and throughout the new year.
AIBA members should watch their mailboxes for IndieAustin. In the packet, members will find materials to promote shopping locally for the holidays. Post them everywhere!
It’s time to promote your business through Shop Local for the Holidays. Included in the benefits of membership in AIBA are promotions like Shop Local for the Holidays that promote your business but cost you nothing.
This is designed for retailers and gift giving. Services are welcome as long as the focus is a gift.
Just send us a square photo and 100 words and we’ll take it from there. These will be posted on ibuyaustin.com and through Facebook. This promotion runs from Thanksgiving through Christmas so don’t delay. Send photo and 100 words to Rebecca.
It’s Free. It’s Easy. Do it.
Not a member yet? Join now.
AIBA was delighted to meet with a small group from Japan in the US to learn about advancing regional tourism. The State Department recommended they meet with AIBA to discuss the value of local business and how to market local business to tourists. We were honored to be the only Austin organization that they met with.
We met with Harumi Tokuoka, Executive Director of the Iriomote Island Ecotourism Association; Aya Takeda, Sales Manager for Hotel Metropolitan Sendai; and Yoko Akagi, Executive Managing Director of the Beach Hotel Sunshine Ishigaki Island. While all three spoke some English, we had an interpreter from the State Department.
AIBA is by nature, hyper local-focused. It’s wonderful to connect with others from around the world focusing on the same things we are. Across oceans and cultures, we shared stories and goals. I was proud to represent Austin and local business to our foreign visitors. From our recent advocacy on tourism, I felt quite educated about Austin’s tourism industry and able to share knowledge and views freely.
Thank you to our visitors who took the time to share with us and to Global Austin for hosting the meeting. Activities like this broaden our horizons too. #Think Globally Shop Locally!
AIBA is here for you, our member. We take that very seriously and we want to be the organization you want us to be. But we need to know what you want.
We haven’t done a membership survey in several years but we’re asking you now. Please take just a few minutes to tell us your thoughts, what you need, what you want (we all know wants can be different from needs), what would thrill you and maybe even what you’d like for us to stop doing.
The survey will take 9 minutes or less. To make you feel extra special about filling out our survey, respondents will be entered into a drawing for:
1. A free year of membership added to your current membership.
2. A free upgrade to your current membership.
3. A $50 Gift Card to Moonshine Patio Bar and Grill
This survey is for AIBA’s use only. Your name and business name are completely confidential. Any data used for advocacy purposes will be aggregated and unidentifiable to the individual.
Independent We Stand is a national organization promoting shopping at locally owned businesses. They host an Indie Business of the Year contest in which your favorite business could win big!
The eighth-annual Indie Award competition is now underway and the grand prize for one lucky small business will be a $25,000 marketing makeover! Entering is quick and easy. Just tell us a short story about how your favorite business went above and beyond to deliver great customer service and/or community support. But enter now
because the earlier you enter the better chance they have of winning!