The South First IBIZ District, located in the heart of Austin’s trendy 78704 zip code, is the biggest IBIZ District and fittingly has nearly 100 locally owned businesses. Its arrangement of everyday services, boutiques, bakeries, coffeehouses, galleries, restaurants, and specialty shops makes it a high-profile, year-round destination area.

Virtually every manner of beauty and retail therapy is here: jewelry, clothing, flowers, music, art, spas, aesthetic clinics, and holistic healing.

As one of Austin’s leading culinary hotspots, cutting edge new restaurants line the South First IBIZ District, pioneering new movements in the city’s exciting restaurant scene – stroll the streets here for unique fusions, Tex Mex, food trailers, house-made sweets and more baked specialties.

You’ll find art in every nook and cranny throughout the District, from creations by locals to discoveries from around the world. Murals and sculptures not only line the street, but are tucked into side yards and back allies, adding to the funky mix gives this District its distinct personality.

At night, the old-school neon creates a magical backdrop for live music and after-dinner cocktails. There are many ways to experience the South First IBIZ District, although the character of the District is perhaps best experienced by simply strolling sidewalks, browsing the area, and welcoming chance conversations.

El Mercado